TD Bank
Cash back with a bite
TD needed a breakthrough direct mail campaign to introduce their new credit card offering 2% cash back on dining. This eye-catching #10 package outperformed industry controls and got customers hungry to earn rewards with every purchase.
Sallie Mae
Cash back & relax
With student loans coming due, Sallie Mae wanted to give recent grads a way to get ahead without stressing. Introducing the Commence Mastercard—where everyday purchases help pay down their loans.
