NFL Extra Points Card

32 teams. Only one matters.

When a brief popped up to promote a credit card with the NFL logo on it to football fans, I offered up a small insight: No one is loyal to the league – they're loyal to their team. So we engaged fans to show love for their team, and then retargeted them with the customized rewards and experiences they really want, all centered around their team. Go Birds!

Acquisition microsite

Print and digital CRM