Saatchi & Saatchi Wellness
do well.
Our agency needed a rebrand to help us own “wellness” and reposition it beyond physical health. So we redefined wellness not just as a feeling, but something we do every day. The more wellness we create for ourselves and each other, the more wellness we put into the world. We summed it up in two small words…do well.
Creating wellness transformed the way the agency operated, influencing everything from employee benefits to the objectives that every strategic brief needed to ladder up to. And the approach did well, leading to a string of new business wins in erectile dysfunction, menopause, women’s health, pet health, hemophilia, and migraine.
